Start from one link. Performance ads that learn with every impression.

1. 01

   Enter the page to advertise and your goal, for example “sign-ups in the US and UK, $300 a month”.

2. 02

   AI reads the page and drafts several versions of the copy, your brand mark, countries, a daily budget, the pricing model and a bid.

3. 03

   See the ad as a phone list row and a wide card, and change only what you need.

4. 04

   Start. Spend comes out of a prepaid balance.

Context matching

Your ad and the page are both read, so the ad reaches people reading about related things.

12 languages

AI localizes a running campaign’s two lead versions into the network’s other 11 languages, for pages in those languages.

Fitted to each site

One creative becomes a list row, a card or an IAB banner, in the host site’s font and colors.

Learning

Up to four versions per language compete; click rates are re-estimated with every impression and the stronger ones get more places.

Impressions are free. A daily budget (UTC, at least $1) caps each day’s spend; balance is added by bank transfer.

• Invalid clicks — too fast, never rendered, too many from one address — are not charged.
• Web results: counted when your page calls loop('track', 'conversion') in the same tab within an hour of the click.
• Server-to-server results and post-click events (sign-ups, purchases) use one call; events other than the charged result are measured at no cost.
• A newly started campaign is given places of its own until its performance has been measured.

• A campaign cannot start without a logo or a picture.
• Every ad is labelled as an ad and names the advertiser.
• One advertiser appears once per unit.
• No cookies, no advertising IDs, no cross-site tracking. There is no retargeting.
• 75% of what you spend goes to the publisher that showed the ad.