What is measured and how
Only three things are counted, and each one has to be proved by the browser at the moment it happens.
The three events
| Event | Counts when |
|---|---|
| View | At least half of the unit was on screen for one continuous second, with the tab in the foreground. |
| Visit | A visitor clicked a unit and was sent to the destination. |
| Confirmed visit | The destination site’s own script reported that the visitor arrived and stayed about ten seconds, or scrolled a quarter of the page after two seconds. |
Why the destination confirms
The site that sends a visitor is the one that earns from it, so its word alone is not enough. A visit is only worth anything once the receiving site — the one that pays — says the visitor really arrived and stayed.
What is not counted
- Requests from known bots and automated browsers: they are shown no unit at all.
- A click less than 300 milliseconds after the unit appeared.
- A click on a unit that was never reported as shown.
- More than 20 clicks an hour from the same address.
- A visitor who leaves within three seconds.
In these cases the visitor is still taken to the destination. The click simply confirms nothing and moves no value.
Conversions
To record what a visitor did after arriving, call the tracker when it happens. It only records for a visit that arrived through a unit during this page load, so it cannot inflate anything.
loop('track', 'signup')
loop('track', 'purchase', { value: 29 })Where you see it
- Home: today so far, yesterday, and the last seven days.
- Grow: views, visits and confirmed visits for each thing you are growing.
- Earn: daily statements and the positions that produce value.
- Network: the topics your visitors went to and came from.