Glossary
The words used across the product and these pages, each with one meaning.
Terms
| Term | Meaning |
|---|---|
| Member | A site connected to the network and verified by its owner. |
| Promotable | A page or thing you want more people to reach: an article, a product, a newsletter, an app. |
| Growth | An active promotion of one promotable. The network’s replacement for a campaign. |
| Creative | A structured description of a promotion — text at several lengths, action, brand — drawn for each placement. |
| Unit | A creative as it appears on a member’s page, with its label. |
| Slot | The place on a page where a unit appears. |
| View | A unit at least half on screen for one continuous second. |
| Confirmed visit | A click that the destination site’s script confirmed: the visitor arrived and stayed. |
| Growth credit | The unit members settle in. Earned by sending visitors, spent by receiving them. Not money. |
| Clearing | The nightly run that prices the day and moves credit between members. |
| Holding period | The time earned credit waits before it can be spent: up to 72 hours. |
| Traffic quality | A 0–100 score of how valid and engaged a site’s outgoing traffic is. |
| Verification | Proof of ownership: the script loading on the site’s own domain. |
| Brand Kit | Your name, mark and color as used on your promotions. |