Creatives and the Brand Kit

A creative is not an image. It is a structured description — headlines and descriptions at several lengths, a call to action, your brand — that is drawn fresh for each place it appears.

How they are written

For each page you want to grow, AI reads the page and writes up to eight variants, each taking a different angle: what the reader gets, who it is for, what is inside. It writes in the page’s language and uses only claims the page itself makes.

  • Every variant passes an automatic policy check before it can run.
  • A variant that breaks a length limit or a check is discarded, not patched.
  • If the AI step is unavailable, one plain variant is made from the page’s own title and description.

One creative, every placement

Each variant carries its text at short, medium and long lengths. For a given placement the renderer picks the longest that fits. Text is never cut off with an ellipsis.

What you can change

  • Edit the headlines, description and call to action of any variant.
  • Hide a variant so it is no longer shown, or bring it back.
  • Ask for a completely new set.
  • Preview each variant as a native card, a feed item and every banner size.

Brand Kit

Your name, mark and primary color are taken from your site when you connect it and used on your promotions. You can change the name and color. On other members’ sites your promotion still adopts their font and background; your color is used for accents such as the button.

Labels

Every unit says it is promoted, says who it is by, and links to a page explaining why it appeared. This is part of the unit and cannot be turned off, restyled away or covered.

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